People really like video because it provides them with a good sense of what the story, product, or services is all about in a way that’s more engaging than other types of content. What this means for video marketers is that video can be used to effectively introduce new products to market by presenting them in “easy-to-digest” video format to customer who are already somewhat familiar with either your brand or similar brands.
This allows you to increase the effectiveness of online video by tapping into existing knowledge and pre-existing emotions toward products/brands/services/ through video storytelling.
What makes video so shareable is the fact that video is a great medium for stories. People love video because video tells a story, and sharing stories has always been a fundamental part of our social interactions.
Video marketing is effective not only because it’s easy to share videos online, but also because video itself captivates people more than static images of text-based content does. As humans we’re just hardwired to focus more o moving pictures rather than static ones; video drives engagement and can result in more website traffic, views, likes, comments, shares, etc, than written or visual forms of content do.
Now that all video is being watched on the internet, video marketers have access to unlimited content distribution channels that are available 24/7
